12 Ideas To Grow Your Pressure Washing Business
Pressure washing businesses today feel like they’re a dime a dozen. With a low cost of entry and a swath of people who think it can make them a quick buck, it’s tough to find new business when it seems like everyone and their brother is doing it.
Standing out amongst a crowded industry is tough. Growing it is even tougher.
That said, let’s dive into some concrete ideas you can deploy tomorrow to grow your pressure washing business.
Pressure Washing Advertising
A few things to know before advertising your pressure washing business on places like Google or Facebook:
Targeting the right audience is crucial. Focus on homeowners or property managers in your local area who are likely to need pressure washing services. This is key to figuring out how to get clients for pressure washing.
Your ad copy and creative need to jump out at a person. Clearly and quickly explain how you’re better than your competition. Use before/after pictures and videos to convince them. Effective pressure washing advertising can make all the difference.
Have a place to send them. If you’re sending them to your website, create a new page other than your homepage that’s optimized to convert—meaning, submit a form or inquire for pricing. This is essential when considering power washing advertising strategies.
Take into consideration how people will look at your ad.
Google's Local Service Ads (LSA) are a more user-friendly way of how to get power washing jobs from customers who are searching for it. Simply sign up for Google's Local Service Ads with all of your business info (you need to be licensed & insured to quality).
It's more straightforward than the standard Google ads tool, and will allow you to show up in search results way more often.
Get Listed on Local Directories
Getting listed on local directories is a simple yet powerful way to boost your visibility. Sites like Google My Business, Yelp, and Angie’s List can drive a lot of local traffic to your pressure washing business.
Complete your listings. Make sure your listings are complete with accurate contact information, hours of operation, and a brief description of your services. This can directly impact how to get customers for pressure washing.
Encourage satisfied customers to leave reviews. Positive reviews can significantly influence potential customers' decisions and help you figure out how to market your pressure washing business effectively.
Leverage Customer Referrals
Word-of-mouth remains one of the most effective marketing strategies.
Encourage your existing customers to refer your services. Offer them a discount on their next service as an incentive. Understanding how to get more pressure washing jobs often starts with satisfied customers.
Create a formal referral program. Both the referrer and the new customer get a benefit. This helps grow your customer base and builds loyalty among your existing customers, making it a strong pressure washing marketing idea.
Partner with Local Businesses
Teaming up with other local businesses can be a win-win.
Partner with real estate agents, landscapers, or home improvement companies. They can refer their clients to you when they need pressure washing services, and you can return the favor. This strategy can be a game-changer in how to get pressure washing jobs.
Build relationships. These partnerships can lead to consistent referrals and help establish your reputation in the community.
Invest in Professional Branding
A professional brand can set you apart from the competition.
Invest in a well-designed logo, business cards, and uniforms for your team. A consistent and professional look helps build trust with potential clients and makes your business memorable.
Consider branding your vehicle. It’s a mobile billboard that advertises your business everywhere you go. This visibility is key in power washing marketing.
Get a FREE Marketing Plan For Your Pressure Washing Business
You’re here for the instant tips, the things that will get you business right now.
…But what if you could grow your pressure washing business consistently with bullet-proof, long-term strategies?
You’re not in this to make a quick buck, you want to own, manage, and grow a business. Businesses have plans.
Norse Consulting specializes in working with home service pros like you.
We’ve got years of experience and proven tactics that will help you hit your goals and get out of the mundane day-to-day tasks of dealing with customers haggling you on price, selling your services or even being the one performing them.
Offer Package Deals
Bundling your services into package deals can make your offerings more attractive to customers.
Offer discounts for bundled services. For instance, you can offer a discount when a customer books driveway cleaning along with house siding cleaning. This not only increases your revenue per customer but also provides value, making it easier to get pressure washing jobs.
Build a Strong Online Presence
In today’s digital age, having a strong online presence is non-negotiable.
Ensure your website is user-friendly and mobile-optimized. Regularly update it with new content, like blog posts or project galleries, to keep it fresh and engaging. This is one of the best ways to get pressure washing jobs.
Actively manage your social media profiles. Post before-and-after pictures, customer testimonials, and promotional offers. A consistent online presence helps build trust and keeps your business top of mind for potential customers.
Optimize Your Website for SEO
Search Engine Optimization (SEO) is key to getting found online.
Optimize your website with relevant keywords. Use terms like “pressure washing services” and “exterior cleaning” in your local area. This is critical in how to advertise a pressure washing business.
Make sure your site is fast and mobile-friendly. Clear calls to action are essential. Appearing on the first page of search engine results when someone searches for pressure washing services can significantly increase inquiries.
Host a Free Demonstration Event
Hosting a free demonstration event in your local area can attract new customers and showcase the effectiveness of your services.
Choose a high-traffic area for your demo. A local park or community center can be ideal. This strategy is a great example of pressure washing advertising ideas.
Offer special discounts to attendees. If they book a service on the spot, they get a deal. This creates buzz around your business and gives potential customers a firsthand look at the quality of your work.
Join Local Community Groups
Getting involved in your local community can build your reputation and connect you with potential customers.
Join local business associations, neighborhood groups, or online community forums. Offer your services for community events or sponsor local sports teams. These activities increase your visibility and help in figuring out how to find pressure washing jobs.
Create a Customer Loyalty Program
Reward repeat customers with a loyalty program.
Offer discounts, free add-ons, or priority scheduling for loyal customers. This not only encourages repeat business but also makes your customers feel valued.
Turn one-time clients into long-term customers. A well-structured loyalty program is a powerful tool in pressure washing marketing.
Create Engaging Social Media Videos
Social media is a powerful tool for reaching a wider audience, and videos are one of the most engaging formats.
Create short, compelling videos that showcase your pressure washing services in action. Think before-and-after transformations, time-lapse videos, or even quick tips on how to maintain a clean exterior.
Post these videos on platforms like Instagram, Facebook, and TikTok. This helps you connect with potential customers and drive more traffic to your business. Don’t forget to use relevant hashtags and geo-tags to ensure you're reaching people in your local area.
Growing your pressure washing business doesn’t have to be complicated. By implementing these ideas, you can stand out in a crowded market and build a loyal customer base.
Start small, focus on delivering exceptional service, and watch your business grow.
